The feel-good Christmas gift that gives twice
The World’s Most feel-good Blanket
Australia for UNHCR- A short seasonal film release.
With Christmas fast approaching, Engine saw an opportunity to leverage the seasonal messaging of ‘giving’ through the release of a short film (with the help of Taxi Film Production) that raised awareness of the plight of refugees and positioned the feel-good blanket as the perfect gift because it gives twice – each blanket sold, helping some of the world’s most vulnerable people feel safe and warm this Christmas.
All profits raised from the World’s Most feel-good Blanket campaign help to protect and assist displaced people from around the world, supporting the incredible efforts of Australia for UNCHR who help to deliver short-term aid.
People can order the World’s Most feel-good Blanket at feelgoodblanket.com.
Want to know more? Have a look at the feel-good case study here.
Or read more on the links below:
- Campaign Brief – NOVEMBER 15 2019