Raising awareness of MS through cause-related marketing
“MS Stops You in Your Tracks.”
MS awareness campaign – MS Queensland
Multiple sclerosis is a disease that attacks the central nervous system. A lot of people have heard of it, but very few understand how it truly impacts lives or what is actually is. This pro bono campaign aimed to raise awareness of the disease and encourage more people to engage with MS Queensland in activities and fundraising.
The campaign included TVC, print and outdoor executions, each highlighting MS’s ability to stop you in your tracks, juxtaposing scenes of hope and inspiration with images of people being hindered by the pain MS causes.
Want to know more? Have a look at the MS Queensland case study here.
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