Kym Vercoe, General Manager, Engine Group
Our Favourite Work From 2021.
Despite the chaos 2020 provided, 2021 has kicked off in the right direction. We’ve produced some amazing work over the last few months that we’d love to share with you. So here is a sample of our favourite creative we’ve created so far this year for your viewing pleasure. We’ve been head down, tail up in strategy workshops and creating some awesome work ready for delivery in the second half, so consider this a taster for what the rest of the year has in store!
FORGING A NEW WAY FOR SCHOOLS TO CONNECT
Client: Ormiston College – Spark Something Wonderful
A great example of how we were able to take a brand in a cluttered market and give them a unique brand voice that built an emotional connection with the audience and created a brand idea that will allow them to run the campaign for years to come.
HELPING QUEENSLANDERS GET READY FOR DISASTER SEASON
Client: QRA, Get Ready Queensland – Same Side
We made it easy by offering three simple actions you can take to help reduce the impact of a disaster on your home, family and made it relevant to you as a part of your community to tap into the motivators of social acceptance and belonging. We created an integrated TV, radio, outdoor, online and workplace campaign that speaks to Queenslanders in a way they can respect and respond to. And who better to give our words a voice than footy legend Johnathan Thurston? The campaign exceeded expectations by scoring extremely well in awareness and effecting behaviour change.
MAKING SURE EVERY LAST FIRE ANT IS GONE
Client: National Red Imported Fire Ant Eradication Program – Direct Mail Consumer – Fine Tooth Comb
We’ve created a multi-phase campaign to deliver integrated behaviour change communications for both the B2C and B2B segments – each message uses metaphor and evocative imagery to press home the dangers of fire ants. The underlying message is clear and emphatic: inaction could irrevocably change our way of life and we all have our part to play in eradicating fire ants.
CLEVER PLAY ON MNEMONICS THIS FLOOD SEASON
Client: QRA, Get Ready Queensland – Got the Right Level of Cover?
Using known symbols to motivate the market, the campaign promoted insurance coverage for both the flood and fire seasons.
We’re looking forward to sharing more of what’s underway under the hood over here. In the meantime, you can view some of our other work by clicking the Work Page . Watch this space for more positive change…