Programmatic Advertising – what you need to know: Webinar Series
What you need to know about Programmatic Advertising
Webinar series – #5
“Interview with Michael Petersen, CEO Pivotus and Kym Vercoe, GM Engine Group”
Kym Vercoe, General Manager, Engine Group
In this webinar interview with our General Manager, Kym Vercoe and Michael Petersen, CEO Pivotus, we delve into the oft misunderstood world of programmatic advertising.
With the recent announcement of third-party cookies going away, there’s some consternation about the end of display advertising. But programmatic advertising just needs to shift and be mindful of how we target the audience. So in this webinar, we’ll go through the basics of what programmatic advertising is and how you can best utilise this in your mix.
In this webinar, the fifth in our series, we provided the info you need, sharing knowledge, practical tips with the wonderful humour and warmth that Michael brings to the fore.
This interview-style webinar covered:
1. What Programmatic buying is in real language – and where it fits for the marketing team
2. The top 5 things you need to know about this
3. The different types of media you can buy programmatically
4. Examples of best practice and advice on how to manage the creative vs media spend
5. The impact the loss of cookies means to programmatic buying
Weren’t able to join us? You can watch the webinar in full below where we chat informally and share some valuable information that should not be missed by anyone wanting to better understand how to improve their digital marketing.
For anyone who wants more information (and as a thanks for being part of our webinar), Pivotus has also kindly offered a no-strings-attached, FREE “PROGRAMMATIC FUNDAMENTALS COURSE” (valued at $197). To access that course, USE THIS CODE: https://pivotus.com.au/engine