Destination marketing – Answer the call of Vanuatu

Answer the call of Vanuatu

Vanuatu Tourism Office
23/08/2019

With tourism and tourism-related service sectors accounting for around 40% of GDP, we knew it was incredibly important to get Vanuatu back on the radar as a go-to destination for Australians.

The launch of the multi-channel campaign worked to position it as the destination for real, life-changing adventure, showcasing various islands in the archipelago and inviting travellers to leave the everyday behind and make memories that will last a lifetime.

“We all have that little voice in our head urging us to live our best life. It’s particularly strong when you’re there. You can’t sit still because Vanuatu has an undercurrent that wants to drag you away on another adventure. That’s what we mean by the call of Vanuatu.” – Mark Smith, Engine Creative Director.

Want to know more? Have a look at the Vanuatu case study here.

Or read more on the links below:

• Campaign Brief – AUGUST 23 2019
• Bandt – AUGUST 23 2019
• AdNews – AUGUST 26 2019