Behaviour Change. Webinar Series
If you’re not changing behaviour, change your thinking.
Queensland Government webinar series #1 “Demystifying Behaviour Change”.
22/07/2020
With the coronavirus pandemic affecting their ability to run regular professional development workshops, Queensland Government Department of Housing and Public Works invited Engine to develop a series of entertaining and informative webinars aimed at people working in the communications side of government departments and affiliated bodies.
The first in the series, Demystifying Behaviour Change, presented by Engine Strategist and General Manager Kym Vercoe, breaks down the motivations and methods you can use to effect positive change in your target audience including:
- 5 steps needed to create a campaign that genuinely affects change
- Connecting with your audience through benefit-based communications
- Distilling the ‘why’ of your campaign
- Thinking like a ‘brand’ in the government space
Whether you’re a government department, a private business focused on growth or a retail company keen to attract more customers, it’s a must-see for anyone looking to build a successful communications strategy that will create genuine behavioural change.
Changing behaviour is the holy grail of communications.
Learn how to influence change.
What works?
Why does it work?
