The Rock


The Rock Building Society was looking to secure $40m in new retail deposits. But in a sea of APR sameness, how could this small and friendly Rockhampton-based lender rise above the noise?


When everyone else zigs, you zag. Rather than joining in the chorus of 5.8% returns, we took a different approach – inviting Central Queenslanders to earn over $1000 by doing not very much at all. Not only a smart message, but also tonally perfect for our regional market.