Celebrating 21 Years Of Good Things Celebrating 21 Years Of Good Things

Lighting Illusions


Lighting Illusions wanted to join in the End of Financial Year sales fun. However, the biggest retailer in the category – Beacon Lighting – had launched their annual 50% off stock take sale, and the best we could offer was a 30% discount. A more creative approach was required.


There are other ways to stand out than a great big price. We refocused the communication away from sale points to a fun and engaging idea that elevated us from the competition. The outtake was still ‘big savings’, only presented in a more eye-catching way.