Department of
Energy and
Public Works
Opportunity
The Department of Energy and Public Works had big news to share—The Queensland Energy and Jobs Plan that will create a brand new SuperGrid and transform the way Queensland generates, stores, transports and uses energy now and in the future.
Solution
We helped the future look brighter for generations to come through the showcasing of mega infrastructure projects including pumped hydro, solar, wind and battery and importantly how this powers the lives of Queenslanders. We did this through the development of a new brand, TVC, a suite of online videos, radio spots, the actual Energy Plan and Blueprint, Overview document, a broad range of collateral, newspaper print ads, cinema, digital, social, pull-up banners and a state-wide outdoor campaign.
