Celebrating 21 Years Of Good Things Celebrating 21 Years Of Good Things

Department of the Premier and Cabinet, Queensland

Opportunity

Queenslanders had a strong affinity with the Anzac tradition, but weren’t aware of the four-year Centenary of the First World War or how they could get involved.

Solution

By engaging current Australian Defence Force personnel to read genuine letters and telegrams written by Queenslanders who served in the First World War, we made our history feel personal and relatable. We then invited the community to engage in remembrance with a ‘How will we serve their memory?’ call-to-action.

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