Department of State Development

Opportunity

Queen’s Wharf Brisbane required a new branding campaign to support the media launch and Expression of Interest phase of the new development.

Solution

We developed three creative territories that articulated the defined strategic platform. To encourage a broad scope of thinking and ideas, we gave the brief to three different creative teams – an approach that was well-received by the client. The preferred option was then rolled out into a fully integrated brand campaign – supported by a display and information centre on George St.

Share