In Brisbane, parents really are spoilt for choice when it comes to their child’s education. Stuartholme needed a distinct brand positioning and associated campaign to clearly sum up its offer and differentiate it from the plethora of schools largely all saying the same thing.
Through a new campaign ‘Make Yourself at Stuartholme’, we positioned Stuartholme as the best school for a girl’s success—whatever that means for her.
This new positioning and associated campaign challenges the traditional thinking behind education that often focuses on the school’s or parents’ ideas of success. It celebrates what makes Stuartholme special: their commitment to nurturing character and confidence, engendering kindness and compassion and encouraging students to follow their passions and chase their own dreams.