Celebrating 21 Years Of Good Things Celebrating 21 Years Of Good Things

James Cook University

Opportunity

JCU wanted to use a cause marketing approach in its repositioning, to create a strong point of differentiation in a crowded category.

Solution

We created a new brand campaign that encouraged students to grab life by the horns and truly make a difference in the world. Focusing on current students, alumni and JCU staff, we highlighted the many ways JCU makes life matter.

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