Queensland
Reconstruction
Authority
Opportunity
There is lots to prepare for Queensland’s severe weather season and sometimes it just feels too hard. Get Ready Queensland needed to address this apathy and make the important task of packing an emergency kit feel super easy.
Solution
By placing NRL superstar Johnathan Thurston in a supermarket, we created a TVC and digital campaign that made packing an emergency kit as easy as adding a few extra items to your trolley, encouraging Queenslanders from all walks of life to stay safe and protect their loved ones this disaster season.
