Celebrating 21 Years Of Good Things Celebrating 21 Years Of Good Things

Mt Ommaney Centre

Opportunity

The busy Christmas period is rife with retail activity, and competition between shopping centres is fierce. We needed to stand out from the crowd and attract more shoppers to Mt Ommaney Centre.

Solution

We acknowledged that Christmas shopping is chaotic, and invited people to identify with our reindeer-themed shopper archetypes Dancer, Prancer, Dasher, Donner, Blitzen and of course Rudolph under the campaign theme of ‘Free to Christmas shop your way’. Oh, and we offered them the chance to win a Mini too.

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