Celebrating 21 Years Of Good Things Celebrating 21 Years Of Good Things

Queensland Health

Opportunity

There are a lot of myths circulating about the flu. As a result, people are ill-informed and don’t feel they’re sick enough to stay at home and rest.

Solution

We created a facts-based campaign that positioned the flu as the enemy of good health. By presenting interesting nuggets of information that would be easy to pass on, we compelled people to change their behaviours while spreading the facts about the flu.

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