With the winter holiday season coming up, Noosa Tourism needed a brand platform to differentiate it as the truly unique place it is. We needed to share the soul of Noosa.
Our new brand platform, "Find Your Inner Noosa", has brought the very essence of this beautiful biosphere to life. No longer just a destination, Noosa is a state of being—a place to slow down, reconnect, and nourish your soul. This project included a series of versatile statics, a TV commercial, and an online film that was elevated by the hauntingly beautiful track by US musician, "Noosa".