Phenix Jewellery


With 90% of historic Phenix turnover via insurance claims, there was an opportunity to build brand loyalty and drive repeat sales from this already captive audience, while also reaching new customers outside the insurance channel.


We developed a new brand platform, giving consumers an emotive reason to choose Phenix Jewellery over the extensive list of competition.

Brought to life across all channels, we repositioned Phenix Jewellery as something intimate and truly special, something that connects people to the jewellery that means the most to them. Whether found through an exclusive one-on-one appointment in the showroom or shopping online, with Phenix, you will “find the one”.