Providence
Opportunity
To position Providence as a benchmark for new town developments, a modern community that respects and actively encourages the family values that lie at the heart of the Australian character.
Solution
The ‘Everything a town should be’ brand platform was developed to showcase both the emotional and practical reasons people choose to live in Providence. It reflects the deeply held belief of the Shephard family, the visionary force behind Providence, that a truly great, modern town should be a partnership between the residents and the developers. We agree.