Celebrating 21 Years Of Good Things Celebrating 21 Years Of Good Things

R&BS

Opportunity

Roof and Building Service are specialists in the water ingress remedial services space for commercial property.
Yet despite being in business for over 80 years, they lacked a distinct leadership position.

Solution

We created a campaign that positioned water as the enemy – and R&BS as a facility manager’s ally. In a category defined by generic images of tradespeople and roofs, we gave the brand a strong identity and a real point of difference.

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