Roof and Building Service are specialists in the water ingress remedial services space for commercial property.
Yet despite being in business for over 80 years, they lacked a distinct leadership position.
We created a campaign that positioned water as the enemy – and R&BS as a facility manager’s ally. In a category defined by generic images of tradespeople and roofs, we gave the brand a strong identity and a real point of difference.
Finalists at BADC Awards in both print and direct marketing categories.