Celebrating 21 Years Of Good Things Celebrating 21 Years Of Good Things



Roof and Building Service are specialists in the water ingress remedial services space for commercial property.
Yet despite being in business for over 80 years, they lacked a distinct leadership position.


We created a campaign that positioned water as the enemy – and R&BS as a facility manager’s ally. In a category defined by generic images of tradespeople and roofs, we gave the brand a strong identity and a real point of difference.