St Rita's College
Opportunity
St Rita’s College is an independent Catholic day school for girls from Year 5 to Year 12. The school has a reputation for academic excellence and for innovation. Alumnae are renowned for outstanding contributions in civil, economic, political, academic, social and cultural areas. The campaign offered an opportunity to attract the next generation of mould-breaking young women to the college.
Solution
Rather than talk about the facilities available at the school, we focused on the students and the attributes and strengths that underpin their achievements. The campaign highlights the qualities that set them apart and help forge the true St Rita’s character.
