Celebrating 21 Years Of Good Things Celebrating 21 Years Of Good Things

Change

If you don’t like the headlines, rewrite them.

Change. We fight for it. We fight against it. Sometimes we don’t even know we want it because real change lives outside of convention. We’re with those who find change exciting; an opportunity to make a difference in the world.

Knowing we’re only ever one big idea away from changing everything… after 21 years, that’s why we’re as excited about advertising as we were on day one. Here are just a few examples of the many before and afters that have come about because we never settled for more of the same.

We boost Queensland’s economy
We were instrumental in the Gold Coast’s successful bid to host the 2018 Commonwealth Games.
We support those living with MS
Our 100% pro bono work for MS Queensland is helping create a world free from multiple sclerosis.
“If I had asked my customers
what they wanted, they would
have said faster horses.”

A quote attributed to carmaker
Henry Ford that illustrates how
real change lives outside of convention.
You have to think big.
The world has changed a lot
since we first opened our doors.
Scrub that. It’s changed a lot
in the last 24 hours.
A threat? Maybe.
An opportunity? Definitely.
We help save lives
Our Mates in Construction campaign inspired workers to share their stories and open up on the issue of suicide in the industry.
We champion small business
Our Go Local campaign encouraged consumers to support small business and keep their dollars in the local community.
We inspire young people to Make Life Matter
Our work for James Cook University has encouraged people from all walks of life to make a positive difference in the world.
We create feel-good ways to support refugees
All profits raised from the World's Most feel-good Blanket campaign are helping to protect and assist displaced people around the world.
We build on traditional values
Our insights helped
Okeland sell the dream of Providence, South Ripley - a brand new town founded on good old - fashioned virtues.
We encourage women to feel beautiful
Our award-winning Believe in Beautiful campaign for Brazilian Beauty inspired women everywhere to embrace their own kind of beautiful – and share it.
We are helping make domestic violence a thing of the past
Our ‘Not now, not ever’ work for the Queensland Government is making positive steps to ensure there’s no place for domestic violence.
We got people talking about Hepatitis C
Our campaign encouraged Queenslanders living with the disease to seek a treatment that cures 95% of cases.
We help future-proof lives
Our work for UNE has inspired many people to get an education that will help them provide for their families in an ever-changing world.
We keep the ANZAC spirit alive
We’ve raised awareness of the Anzac Centenary. Because how can you remember something if you don’t know about it?
We protect all creatures great and small
Our award-winning work for RSPCA has helped raise awareness and funds for this much-loved charity.
We support the little guy
Our launch of QT Mutual Bank introduced mutual banking in Queensland – creating more choice and an alternative to the Big 4.