Evocca College was voted Australia’s number one Vocational Education Provider, yet had very low brand awareness.
To raise the profile, particularly among 20-30 year-old potential students, we positioned Evocca College as a force of inspiration and transformation. Phase 1 of the campaign utilised TV and outdoor to encourage prospects to reflect on their lives. In Phase 2, we communicated Evocca’s proof points and invited potential students to find out more about their options.
21% lift in prompted brand awareness in Brisbane.
Massive 1042% ROI achieved.
Campaign generated over $20m additional revenue.