Good and Not So Good Ads of the World. Webinar Series
Around the World in 30 minutes – the good and the not so good ads.
Queensland Government webinar series #2 “Around the World in 30 minutes: The Good (and not so good)”
The second in Engine’s popular series of webinars for Queensland Government Procurement, Around the World in 30 minutes: Best (and worst) campaigns, does exactly what it says on the tin.
Presented by Engine Strategist and General Manager Kym Vercoe, it’s a fun and educational journey from Switzerland to Iceland via New Zealand, with a few stops right here in Australia along the way. You’ll laugh, you’ll cry, you’ll be amazed by:
- Examples of campaigns from around the world
- What makes a great campaign
- How to ensure maximum impact from brief to launch
- The secret of the ‘rule of 7’.
Whether you’re a government department, a private business focused on growth or a retail company keen to attract more customers, it’s powerful insight into getting it wrong, getting it right and the fundamental truth that great advertising starts with a great brief.