Mt Ommaney Centre
Opportunity
The busy Christmas period is rife with retail activity, and competition between shopping centres is fierce. We needed to stand out from the crowd and attract more shoppers to Mt Ommaney Centre.
Solution
We acknowledged that Christmas shopping is chaotic, and invited people to identify with our reindeer-themed shopper archetypes Dancer, Prancer, Dasher, Donner, Blitzen and of course Rudolph under the campaign theme of ‘Free to Christmas shop your way’. Oh, and we offered them the chance to win a Mini too.
