The Client//

RSPCA Queensland


The Problem//

The cats and dogs of Queensland have been going at it like, well, cats and dogs. So it was time to let pet owners know that the RSPCA’s annual desexing drive, Operation Wanted, was about to kick into action again.

TVC


POSTER

POSTER


POSTER

POSTER


MICROSITE

MICROSITE

How we solved it//

This year we wanted to give pet owners an understanding of how their non-desexed beloved pet might be perceived by the opposite sex. This campaign, plus a cold bucket of water should do the trick.