The Queensland Government proposes to introduce a National Injury Insurance Scheme to ensure that anyone who sustains catastrophic injuries in a serious road crash gets the lifetime care and support they need. The problem is very few people understand the need for such a scheme - as awareness of CTP insurance's current limitations is very low.
Half of all people who sustain catastrophic injuries are not covered by CTP insurance. To illustrate this stark statistic, we cut various vehicles in half - removing all the protective features on one side - to visually demonstrate that Queenslanders are not half as protected as they think.
The campaign is appearing across press, posters, public activations, radio and digital.