The Client//

Queensland Treasury


The Problem//

The Queensland Government proposes to introduce a National Injury Insurance Scheme to ensure that anyone who sustains catastrophic injuries in a serious road crash gets the lifetime care and support they need. The problem is very few people understand the need for such a scheme - as awareness of CTP insurance's current limitations is very low.

POSTERS

POSTERS


PRESS

PRESS

DIGITAL


FLYER

FLYER



ACTIVATION

ACTIVATION

How we solved it//

Half of all people who sustain catastrophic injuries are not covered by CTP insurance. To illustrate this stark statistic, we cut various vehicles in half - removing all the protective features on one side - to visually demonstrate that Queenslanders are not half as protected as they think.
The campaign is appearing across press, posters, public activations, radio and digital.